RFG Advisory is an innovator in the wealth management industry. Passionately committed to serving independent financial advisors and their clients, RFG prides itself on being a client experience company first, a technology company second and hybrid-RIA third. RFG delivers a turn-key integrated platform that provides advisors tools and resources they need to be the CEO of their practice, not the COO, including turn-key technology, institutional-caliber investment management, marketing, compliance, business consulting and operational support. Focused on amplifying independence, advisors who affiliate with RFG control the equity in their business and pay a basis point fee for access to RFG's platform.