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Adela’s experience and expertise covers the whole range of B2B event formats, including global conferences, meet the buyer events, in-house & public training courses, exhibitions and large-scale hybrid events in both the commercial conferencing and publishing sectors. She has previously held Conference Director, Head of Content and Event Director positions at Ascential, Marcus Evans, Haymarket Business Media (PR Week, Third Sector, Media Week, Marketing, Planning brands) and UBM (London Technology Week). Since joining Ascential Events Adela carried strategic responsibility for the growth and development of the content associated with the edu & edtech events including Bett UK – the world’s largest education technology event, Education Show, Bett Brazil and Bett LATAM. Most recently Adela has been managing the development and growth of Finovate & InsurTech Rising International globally, managing team of producers and VIP relationship managers across the fintech & insurtech portfolio www.finovate.com.