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William Mills III is Chief Executive Officer and is a recognized leader in financial and technology marketing. He has been with the agency for more than 35 years and serves as lead consultant for the agency's clients. William has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations. Other responsibilities include agency financial management, client consulting and leading business development for the agency.
In addition to serving on the board of the William Mills Agency, William serves on the advisory board of Atlanta-based Sionic Mobile which provides mobile loyalty, payments and marketing services. He is past Chairman of Florida State University College of Communications & Information’s Advisory board. He has also served on the advisory board of Los Angeles-based SportsBlast and the board of directors for Beacon Software and Click Tactics.
He has been quoted in The Wall Street Journal, USA Today, Entrepreneur magazine, and was recently named by Atlanta Magazine as One of Atlanta’s Most Powerful Leaders in 2018. His writings have appeared in a wide variety of publications. He has been a speaker at financial conferences including the Association for Financial Technology, Mortgage Bankers Association of America, Community Bankers Association of Georgia, Community Bankers Association of Alabama, The Lenders One Member Conference, multiple client user conferences and at various colleges and universities.
William has been an active participant in Finovate since its inception. He created the first independent live blog of the events and has been publishing video interviews from Finovate events for more than five years.
William earned a Bachelor of Arts degree in communication from Florida State University. A Georgia native, he resides in Atlanta with his wife and is the father of two daughters and one granddaughter. William is an active musician, a runner, participates in community organizations.