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Data and the Customer Experience Stream (Nov 28)

With data underpinning all we do, how can we best take advantage of new and existing data to better serve our customers?

Data and customer discussions include:

  • Better customer analytics, to sell appropriate products
  • The basics of a good data strategy
  • Personalising products without appearing ‘creepy
  • Using automation to streamline your data strategy
  • Predictive analytics to affect customer behaviour