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FinovateEurope
25 - 26 February 2025
Intercontinental O2London

FinovateEurope FAQs

Who should attend FinovateEurope?

Anyone with an interest or stake in the future of banking and financial technology should come to FinovateEurope. This includes anyone who is responsible for developing or marketing new products, anyone who needs to stay current on the latest innovations in the industry, and anyone who can benefit from the opportunity to view in-depth demos from cutting-edge startups and leading established companies.

What topics do Finovate demos traditionally cover?

Presenters at Finovate events run the gamut of financial technology. Some areas that have been covered at past Finovate events are: debit rewards, alternative payments, person-to-person (P2P) lending, new marketing tools, security solutions, big data, mobile apps, social investing, personal financial management, youth banking, credit, and next-generation online banking platforms.

What should I wear to FinovateEurope?

There is no dress code for Finovate events, but you can expect the majority of the audience to be wearing suits and ties or similar business attire. If you are not sure what to wear, we’d recommend erring on the side of formality.

What is the application and selection process for Finovate events?

Good question! Finovate events are open to startups, established companies, and financial institutions with new fintech innovations, so the bar to get on stage is very high. Each company interested in demoing their new fintech at one of our events must submit a written application. Based on that application, we’ll select the companies we’d like to invite to participate.

When selecting companies, we look at several criteria: novelty (newness of the fintech), innovativeness (originality of the approach), potential (degree of impact in the fintech industry), wow/X/cool factor, and diversity (comparison to the number of companies in the same “space” competing for a spot).

For each event, we receive far more applications than we have demo spots to fill. Given this competitiveness, one of the major keys to getting a spot is to have something new, innovative, and substantial to debut live on stage.

If you’re interested in demoing at one of our events, please send an email to the appropriate email address: