Putting the end user first (Nov 28)
Technological innovations mean little if they are not understood or adopted by the end user. This stream addresses how to develop digital strategies with the customer at their centre.
Critical discussions around putting the end user first include:
- Translating technologies into meaningful change for the customer
- Improving front-end customer interactions as the first step to digitisation
- Educating customers to become digital: where do we need to be?