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Jeff LoCastro
Founder/CEO at Neener Analytics


Jeff was a member of the initial executive team of the inventors of online social network: and was one of the first to extract innovative insights from social network data; innovation beyond simple demographics and advertising and became a pioneer in the monetization of social network ‘membership.’ While the marketplace focused on 'transactional" features, Jeff was one of the first to connect affinity and behavior to understand non-linear correlations. Based on his ability to extract unique insights, Jeff pioneered the first ever effective CPA (cost-per-action) model which became the basis of all future social analytics models, as well as the foundation for all social media monetization.

"I had no idea I was being innovative. It just seemed obvious to me. But what we are doing at Neener Analytics is so game-changing, it fundamentally alters the analytics paradigm forever. " 

As founder/CEO @ Neener Analytics, Jeff has pioneered the first ever highly predictive Small Data approach; analytics beyond Historical or Transactional insights, and well beyond Relational approaches believing “we are not who our friends are . . .we’re who WE are as unique individual human beings.”

"Payment technology is great. But unless you know you’re going to get paid, making payments more efficient doesn’t have a revenue effect. Going all 'blockchain' is the new cool, but you have to have money to run through it. You better have the very best friction-less analytics on your front end.” 

Jeff has spoken at The World Bank, IFC/DARP Conference, Mastercard LAC Innovation Forum, Drive ’18 , World Affairs Council, among others on topics of Technology, Innovation, Advanced Analytics, and solving real problems by thinking differently . . . and then building it.

Agenda Sessions

  • DEEP DIVE: Harnessing the power of small data in an era of social media - The future of personalisation