Alyson ClarkePrincipal Analyst, Digital Business Strategy at Forrester Research
Alyson Clarke is a principal analyst at Forrester. With more than 19 years of financial services industry experience, she is a highly skilled expert with extensive industry experience in both wealth management and banking. Alyson has global expertise, having previously worked at Forrester in the financial services vertical in our Sydney, London, and San Francisco offices. She is now based in New York and specializes in digital and non-digital channel strategy and innovation, in particular the sales, service, and customer experience of financial services and advice across online channels, smartphones, tablets, and branches.