BlueRush markets an interactive personalized video platform called IndiVideo. The platform’s content seamlessly fits into existing marketing infrastructure to accelerate the buyer journey. IndiVideo improves marketing and sales performance, creating greater client satisfaction and loyalty.
Differentiators: Videos are rendered locally on the viewer’s device meaning mass scalability at one price with no per render fees. IndiVideo’s flexible deployment model ensures complete data security. Predictive analytics and customer data can filter through IndiVideo for intelligent video production. Customer interactions with personalized videos are captured for data analysis and deeper customer understanding.
Clients: TD Bank, CIBC, Manulife Bank, Desjardins, Pacific Life, Meridian