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Ashraf “Ash” Hassan is an entrepreneur / Global Head of Strategic Partnerships at Google Play, focusing on growing the Fintech ecosystem. He has been working on emerging markets for ten years, five of which he managed Google monetization strategy for publishers in the Middle East and North Africa, Greece, Argentina and the Czech Republic. Ash studied Business Administration in the largest Business school in Egypt and holds a Masters in Finance from UC Berkeley. Fun fact: Ash has lived and worked in seven countries and holds four nationalities.