FinovateSpring is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

Barry Kirk VP, Strategy at Maritz Loyalty

Profile

Barry is a marketing consultant who specializes in customer retention, the application of behavioral science to loyalty strategies, and consumer analytics. He is the originator of The Multi-Loyalty Framework for customer engagement and an evangelizer of the notion that “Consumers are human beings first.” Prior to Maritz, Barry was in senior leadership at Bunchball, a Silcon Valley-based startup focused on digital engagement and gamification.

Agenda Sessions