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Barry Kirk
VP, Strategy at Maritz Loyalty


Barry is a marketing consultant who specializes in customer retention, the application of behavioral science to loyalty strategies, and consumer analytics. He is the originator of The Multi-Loyalty Framework for customer engagement and an evangelizer of the notion that “Consumers are human beings first.” Prior to Maritz, Barry was in senior leadership at Bunchball, a Silcon Valley-based startup focused on digital engagement and gamification.

Barry Kirk's Network

Agenda Sessions

  • Innovator Insight: An AI Powered Future For Marketing


Speakers at this event