Emmett HigdonDirector, Digital Banking at Javelin Strategy & Research
Emmett helps clients better understand and leverage the pivotal role that digital banking plays in how consumers select and manage their financial accounts. As financial functionality integrates with every aspect of consumers’ daily lives, Emmett works with banks to ensure that their brand remains prominent throughout. He introduced Javelin’s Mobile Experience Review to provide clients with deeper, actionable insight into how consumers adopt and use mobile banking, connected devices, and emerging features such as voice control, personal assistants, and cross-channel biometric authentication.
With nearly 25 years’ experience in online and mobile financial services, Emmett combines strategic perspective on digital banking with keen insight into evolving consumer expectations to help institutions craft effective adoption and engagement strategies.
Before joining Javelin, Emmett was a senior director of mobile strategy for TIAA and also founded Prizm Strategy, a mobile payment and consumer experience consultancy. Previously he was a senior analyst with Forrester Research and a vice president of payments and transfers with Citibank.
Emmett holds an MBA in marketing from Loyola University and a bachelor’s degree in The Writing Seminars from The Johns Hopkins University.