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Ina is the global manager for BrightTALK's FinTech community which she launched herself and now has over 200,000 subscribers. She is responsible for content strategy, speaker outreach, partner relations, audience growth, and engagement. The online and physical events that she organises have featured the leading names in the industry and she advises a client base of tech giants, large banks, new challengers, and professional services firms on how they can create compelling content that reaches their target audience. She is on the Women in FinTech Power List and is a mentor for TheFactory in Oslo, SuperCharger in Kuala Lumpur, and the European Women in Payments Network