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William Buell
Head of Partnerships at


William Buell is the head of’s industry re-defining b2b “Platform” white label mortgage partnership program which launched in April 2019 with its just finalized and announced partnership with digital finance leader Ally Bank.

William is a highly experienced business leader with 20+ years of hands on d2c and b2b accomplishments at leading institutional financial companies with a focus on innovation and value creation in complex and highly regulated business environments.

He has extensive experience in the residential lending space including technology design and development, d2c marketing, originations, capital markets, servicing and structured products. He received a Bachelor of Arts Degree in Economics from The University of Texas at Austin and has had repeated success building and managing large, profitable and fast developing operations.

Prior to joining Better he ran FirstKey Business Lending and was a partner on the new product development team at FirstKey Mortgage, a Cerberus Capital Management portfolio company from 2015 to 2019.

In addition to other previous roles, William was a Managing Director with J.P. Morgan Securities Corp. and an EVP at Countrywide Securities Corp. in each case he managed residential loan acquisition, sale and securitization infrastructure at two of the largest and most successful residential mortgage loan conduits. The scope of his work including technology design and implementation, transaction management, due diligence, contract negotiation and structure, process, claims, repurchase and litigation.

Mr. Buell has a passion for developing strong value based partnerships in complex environments.


William Buell's Network

Agenda Sessions

  • Leaders Debate: How New Players Are Harnessing New Technologies To Disrupt The Retail , Small Business & Commercial Digital Lending Landscape


Speakers at this event