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CEO at BrandsEye (Pty) Ltd
Jean-Pierre Kloppers is a robotics engineer by trade, an entrepreneur at heart and CEO of BrandsEye. BrandsEye's technology brings together the power of AI and human intelligence to accurately understand online public opinion. By bringing together a proprietary mix of search algorithms, crowd-sourcing and machine learning, BrandsEye has been able to successfully mine online conversations for sentiment and the topics driving that sentiment.
This unique approach was used by the company to accurately predict both Brexit and Donald Trump's victory, proving that meaningful, predictive insights can be gained from analysing social media at scale.