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Vice President, Marketing at Boeing Commercial Airplanes
Dr. Fariba Alamdari and her team of world-class technical marketing experts, partner with the Boeing sales and product development strategy team, forecast demand for airplane and related services, and evaluate market risks and opportunities.
As vice president of Marketing and Value Analysis (2010-13), Fariba was responsible for Commercial Airplanes’ go-to-market strategies in regions around the world, as well as analytics, modeling and simulation in support of sales and product development. She led the Current Market Outlook forecast team from 2006-10, as vice president of Future Markets, and was responsible for economic and financial analysis, airline revenue analysis and network fleet planning. She also led the operation and development of the Customer Experience Center.
Fariba is an expert in the marketing and economics of the aviation industry, with a specific focus on the strategic implications of airline deregulation. In 2006, she joined Boeing from Cranfield University (UK), where she served as chair of the university’s Department of Air Transport, professor of Air Transport Management and Dean of the Faculty of Engineering, Manufacturing and Science. In those roles, she worked closely with airlines to help make them more profitable, productive and innovative and also consulted with airports, aircraft manufacturers, regulatory bodies and service providers.
Fariba has published more than 70 articles and reports on aviation-related issues, is a Fellow of the Royal Aeronautical Society, and recipient of several awards including:
Alamdari received a PhD from Cranfield University on the economic impact of airline deregulation in 1988, an honorary Doctor of Science, Honoris Causa in 2017, a Masters degree in transport economics from Cranfield University and an undergraduate degree in politics and economic studies from the University of Social and Political Studies in Tehran. She is currently the chair of the advisory board of University of Washington Bothell and is a Visiting Professor at Cranfield University, UK. She is on the board of the Boeing Leadership Development Excellence, and is a former Executive Board member of NeighborCare Health (2009-2014). She also served on the Board of British American Business Council in Washington state.