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Jane is the CEO of Optimity, an AI-driven digital platform that helps insurers engage their policyholders via branded lifestyle mobile experiences. The platform is personalized and supports users throughout their life journey, using positive daily micro-interactions to improve their health and happiness. The tool builds loyalty and affinity to an insurance brand, cross-sell and up-sell life and other insurance products, boosts persistency, and improves sales conversion for existing sales funnels.
Prior to Optimity, Jane was a specialized project manager for global clinical trials, a risk specialist innovating in early prevention of diseases where she created digital segmentation tools to better manage cohorts of patient in EU, Asia and North America. She also spent time as a sales optimization consultant at IMS Health, using segmentation profiling and data-analytics to guide strategy for some of the largest pharmaceutical companies.