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Sentimoto is a behavioural analytics start-up company developing products that focus on the needs of older people. Our population wellbeing platform leverages local resources to create resilience in communities and create an evidence-based framework for social prescribing. Sentimoto aims to support people in remaining healthy, independent, safe, and well-integrated in their communities well into older age. We combine a set of discreet smart monitoring tools with our intuitive analysis to offer insights on how lifestyle affects our loved one’s health. We also create an in-app ecosystem of well-being activity providers, based on locally available resources, to help people engage in healthier lifestyle. Our core value lies in allowing wellbeing insights to be shared easily and safely with family, friends, or carers, and helping address potential health risks early and sensibly by creating a “wellbeing circle” around a person.