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Heather Hopkins is founder and MD of NextWealth, a research business that helps firms to see what’s next in wealth.
Heather has worked in the field of market research, competitive intelligence and industry benchmarking for two decades in North America, Asia and Europe.
Heather has spent most of her career in financial services helping asset managers, platforms and financial advisers improve their propositions, customer communication and to benchmark success against competitors. She was Head of Platforum until December 2017 and has also worked in digital marketing at Hitwise and Econsultancy.
Her areas of expertise include customer behaviour, distribution strategy and data analytics.
Heather is Canadian based in the UK and has previously worked and lived in the US, Japan and Canada.