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GFA was founded in 2014 by a group of experienced fund industry professionals and technology experts to provide innovative and insightful fund distribution data analytics and business intelligence solutions to investment managers and service providers. GFA's managed service platform converts large and complex sets of data across multiple sources into clear and meaningful insights on fund distribution intelligence (flows & market trends), controlling (profitability & productivity), analytics (investor behaviour), and oversight (network management). GFA also provides specialist business and analytics advisory services to help its clients to get started with the topic of analytics.