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Wanting to understand has always been a main driver for Bettina. After completing her MBA in 1992 this passion was channeled into the field of innovation, deepened further when she returned to London Busines School to do her PhD titled: “Understanding the effects of context and complexity in new product development” (1994-1998).
Ever since initially being infected with the innovation bug Bettina has shared her passion for innovation throughout the world in a variety of ways:
Topics she covers include ‘Understanding Innovation’, ‘Innovation & Creativity’, ‘Innovation Leadership & Leadership for Innovation’, 'Collaborating for Innovation’, ‘Innovation & Sustainability’, ‘Women, Entrepreneurship & Innovation’, and ’Thriving in the 21st Century’