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Sarah Isted Leader UK Financial Services Risk and Regulation at PwC


Sarah is the leader of our UK Financial Services Risk and Regulation (FSRR) practice. Her specialism is in governance, accountability and culture.

Sarah works with clients to deliver complex conduct and culture related projects. Sarah

leads our work with clients and the regulators in relation to the senior manager regime within the UK. As part of this, she has led a number of projects with global banks to support them in their implementation of the regime and has coached a number of senior managers, both executive and non-executive, in their roles. She has also spoken at a range of conferences on the subject and issued a number of articles and blogs. Sarah has also led a range of authorisation projects, supporting clients in obtaining licences, variations in permission or changes in control approvals from the UK regulators.

Sarah has led a range of projects supporting our clients in developing and evolving their culture. She has led the assessment of culture in a range of organisations, has supported our clients to develop their culture measurement frameworks and have supported a global head of internal audit in creating a global framework for the internal audit approach to culture. She has also spoken at a range of conferences about the importance of culture in organisations and how you can measure it, to help you monitor success.

Prior to joining the FSRR practice, Sarah spent three years as a member of the UK firm's Assurance Executive as the Head of People for our Assurance practice. From an industry perspective, Sarah has also spent six years as a partner in our Government and Public Sector (G&PS) practice, including two years as the Business Unit leader for the G&PS Assurance practice.