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Samantha Pokroy

Founder & CEO at Sanari Capital


Samantha Pokroy is the founder and CEO of Sanari Capital, a private equity firm focused on high growth, lower- and middle-market investments.  Founded in 2013, the firm specialises in founder-run, owner-managed and family-owned businesses.  Samantha has over thirteen years of private equity and venture capital experience in the South African and United States markets. She played a leading role in investments at Ethos Private Equity, which she joined in 2006.  Prior to Ethos, Samantha spent two years at a Chicago-based private equity firm, and worked in investment banking and consulting in New York City.Samantha has capabilities across the private equity value chain. She draws on her combination of entrepreneurial and corporate experience to bring high quality and customised private equity solutions to the under-served lower- and middle-market.  

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