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For the last 10 years Benjamin Ball has been advising PE firms on being more persuasive in their pitches and presentations. He and his team have worked with a firms as varied as ECI, Permira, Preqin, Frog Capital, Pollen St Capital, V4C, Adenia, Bamboo, Actis, AXA and Soc Gen. Benjamin Ball Associates support fundraisings, investor days and portfolio company transactions. Ben previously worked as a corporate financier in the City.