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Bill Cisneros

President at Primary Wave IP Investment Management


Bill Cisneros, who has 30 years of institutional alternative investment experience, is President of Primary Wave IP Investment Management, a leading private equity manager focused on investing in music intellectual property. Primary Wave recently announced partnerships with BlackRock and iconic Motown artist, songwriter and executive Smokey Robinson. For the prior eight years, Mr. Cisneros was a Senior Managing Director and Investment Committee Member at GTIS Partners.

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