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Tulip

Profile

Why We Were Selected:
A 2017 financial planning survey found that behavioral finance tech was the fintech that advisors thought would be most important in the future. Tulip aims to take the lessons of behavioral finance out of the ivory tower and put them on advisors’ desktops where they can drive improved client outcomes. 

What We’re Solving:
A holistic approach to behavior change includes 3 elements: education, the right environment and ongoing encouragement. Through a gamified assessment of client behavior, Tulip provides advisors with a deep understanding of a client’s behavior and educates clients relative to both their own behavioral tendencies and about markets more broadly. This knowledge allows for the construction of the right environment via a portfolio that accounts for risk tolerance, capacity and composure. Finally, Tulip provides advisors with real-time nudges to improve client decision making, allowing for ongoing encouragement. By intervening at all 3 levels, Tulip becomes an indispensable tool for keeping clients planted.  

Why We’re Different:
We’re offering a one-stop solution to "behavioralize" every part of an advisor's work, from the assessment of risk and behavioral tendencies, to the delivery of ongoing advice and coaching. This will allow advisors to determine who’s panicking in real time, and aid in the selection of the securities that ultimately comprise your clients’ portfolios.